Holly Berger, Channel Sales Distributor, North America Sales, named on CRN’s 2022 Women of the Channel list
Calabasas, CA - USA - June 16, 2022 — Alcatel-Lucent Enterprise, a leading provider of communications, cloud and networking solutions tailored to customers’ industries, today announced that CRN®, a brand of The Channel Company, has named Holly Berger, Director of Channel Distribution, North America Sales, to its Women of the Channel list for 2022. This esteemed list honors the incredible accomplishments of female leaders in the IT channel. Those named on this annual list come from all corners of the IT channel — including vendors, distributors, and solution providers whose vision, expertise, and contributions make an impact on the industry every day.
By bringing innovative concepts, strategic business planning and comprehensive channel initiatives to life, these extraordinary women support partners and customers with exceptional leadership. CRN celebrates these women, who are so deserving of recognition, for their constant dedication to channel excellence.
Holly oversees and drives the distribution strategy for both the US and Canada at Alcatel-Lucent Enterprise. She has been with the company for 21 years in roles including IT, Program Management, Sales Operations and most recently in Channel Sales. One of Holly’s leading accomplishments in 2021 was recruiting and onboarding a new national distributor for ALE. This has led to ALE delivering better support to customers and creating greater revenue opportunities for channel partners to gain business.
We are incredibly proud of the work Holly does for Channels in North America. Since Holly came into the channels organisation she has worked tirelessly to reinvent our distribution strategy in the US/Canada with the goal of increasing the value our traditional Value Added Distributors’ offer to our reseller partners. The value and leadership Holly brings is un-measurable and Alcatel-Lucent Enterprise is incredibly proud to have her as part of the family.
“We are proud to once again recognize the remarkable leaders on this year’s Women of the Channel list. Their influence, confidence, and diligence continue to accelerate channel success significantly,” said Blaine Raddon, CEO of The Channel Company. “Their accomplishments will inspire others, and we look forward to witnessing their future contributions to the channel.”
CRN’s 2022 Women of the Channel list is featured in the June issue of CRN Magazine and online at www.CRN.com/WOTC