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2022 CRN Channel Chief

Gene Hawks of Alcatel-Lucent Enterprise captures coveted top IT channel vendor executives recognition

2 min read
May 24, 2022
Press Release

Gene Hawks of Alcatel-Lucent Enterprise captures coveted top IT channel vendor executives recognition

Calabasas, USA, May 24, 2022 – Alcatel-Lucent Enterprise, a leading provider of communications, cloud and networking solutions tailored to customers’ industries, is pleased to announce that CRN, a brand of The Channel Company, has named Gene Hawks, head of Channel in North America, to its 2022 Channel Chiefs list. CRN’s annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership.

A panel of CRN editors selected the honorees for their channel dedication, industry stature and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programs and partnerships.

Gene Hawks has led the channel at ALE for North America for going on four years. His experience across the channel gives him the ability to deliver better support to partner and distribution communities, removing the complexity of doing business while ensuring partners are highly trained and more profitable when selling ALE solutions. He and his team are responsible for the 2021 revamp, simplified and improved VAD strategy at ALE which included partner recruitment and further increases of partner profitability with new logos.

The ALE North American Channel Partner program has benefited greatly from the strategic approach Gene has implemented to attract more partners for our Strategic Initiatives. He also developed a competitive program to enable us to compete more effectively in the markets we serve.

Lisa Simpson, SVP of North American Sales at ALE.

“CRN’s 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies,” said Blaine Raddon, CEO of The Channel Company. “We’re thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success.”

CRN’s 2022 Channel Chiefs list has been featured in the February 2022 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.

About Alcatel-Lucent

ALE International, operating under the trade name Alcatel-Lucent, is a leading multinational technology company providing networking and communication solutions which enable organizations and industries to accelerate their operational efficiencies and competitiveness. In the Cloud. On Premises. Hybrid. All solutions have built-in security, limited environmental impact and are fully compliant with data protection requirements of organizations and individuals at a national sovereignty and international industry level.

Alcatel-Lucent focuses on three pillars: Environment Sustainability, Social Responsibility, and Corporate Governance, providing technology solutions for the good of the environment, people, and business.

Over 100 years of innovation have made the company a trusted advisor to more than a million customers across the world. With headquarters in France and more than 3,000 business partners worldwide, ALE International achieves an effective global reach with a local focus.

The Alcatel-Lucent name and logo are trademarks of Nokia used under license by ALE.

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