Alcatel-Lucent Enterprise Australia amplifies its market position in Australia through a distribution partnership with Auroz.
Sydney, Australia – December 19, 2022 – Alcatel-Lucent Enterprise, a leading provider of communications, networking and cloud solutions tailored to customers’ industries, has signed a distribution partnership with Auroz. In the new arrangement, Auroz will be distributing the full portfolio of communication, networking and cloud solutions from ALE, as well as services to ALE’s channel partners across Australia.
The partnership between Alcatel-Lucent Enterprise and Auroz is built on a strong foundation of knowledge, experience and a joint ambition for growth. At ALE, we aim for a seamless enablement of our channel ecosystem, and this partnership with Auroz will enable the effective delivery of ALE’s broad portfolio of native, open, adaptable and durable digital age networking, communication and cloud solutions.
Maud added: “Auroz prides itself in developing strong, long term partnerships with their resellers, built on trust, respect and a highly efficient way of working. Auroz’s reputation for a quick turnaround time, high levels of in-country stock and support and a network of agile partners gives them the competitive edge and skills to grow the ALE channel ecosystem. The team at ALE is looking forward to working closely with Auroz to support and grow the Australian market together.”
The ALE distributor partnership program is based on end–to-end business support for the distributors. Distributors also benefit from ALE’s comprehensive portfolio with a simple pricing structure, flexible contract modules, market-focused accreditations and extended marketing support. The program will also allow Auroz to amplify ALE’s supply chain capabilities and provide efficient logistics to Australia’s IT community.
Jason North, Managing Director at Auroz, commented: “At Auroz, we are thrilled to be extending our distribution agreement with Alcatel-Lucent Enterprise, building on the range of ALE SIP Handsets and ALE UC Headsets that Auroz has been distributing for the past 12-months.”
Jason added: “ALE’s range of communications and networking products perfectly complement Auroz’s existing portfolio of world-class brands. This provides Auroz a springboard to a raft of new industries, partners, and possibilities. We are sure our agility and value-added services, for which Auroz is renowned, will quickly be appreciated by both existing and prospective Alcatel-Lucent Enterprise partners alike.”
Separately, ALE will be terminating its distributor partnership agreement with Integrated Products on 1st January 2023.